OUR STORY

Founded in 2010, White Leaf began with a simple idea – to bring beautiful, stylish and affordable fashion accessories to everyday life.

After several years working as a Fashion Buyer for a leading department store group, followed by a career connecting brands with independent boutiques, I decided it was time to create something of my own. Joining forces with my mum, Heather, whose background in fashion manufacturing, importing and finance brought invaluable experience, White Leaf was born. Our sister brand, Last True Angel, followed a little later, introducing an aspirational clothing range that has continued to grow and evolve ever since.

Our philosophy has always remained the same – beautiful designs, excellent quality and affordable prices, with a little something special in every collection. We're passionate about discovering new trends, finding those timeless pieces you'll reach for again and again, and bringing fresh inspiration to our customers.

Family remains at the heart of everything we do. Alongside our small but brilliant team, we're proud to have retained the personal touch that started it all.

From our family to yours, thank you for being part of our story.

Kate x